rapport sur les tendances de voyage globales 2024

AMERICAN EXPRESS TRAVEL'S

2024 Global Travel Trends Report

The 2024 Global Travel Trends Report uncovers the driving forces behind why people are traveling right now. While the preferences and motivations of global travelers vary nationally, generationally, and otherwise, one thing remains clear: they intend to make the most of their trips this year.

Tendances en un coup d'œil

• For the Love of the Game: Both internationally and domestically, fans are logging serious miles to witness their favorite sporting events firsthand.
• Planning Big: Travelers are booking major trips, whether or not they have something to celebrate.
• Going Solo: For deep relaxation, developing a new interest, or meeting new people, the focus on solo trips continues to rise.
• On a Whim: With so much of life structured and scheduled these days, people are seeking flexibility in their travel plans and leaving room for spontaneity.

“People are traveling to make memories in 2024. While everyone’s motivation for booking a trip is unique–whether it’s taking a quick solo weekend getaway to recharge or embarking on an expedition cruise or safari – the trips that are trending are sure to be transformative, and our American Express Travel Consultants are here to build dream itineraries and help every step of the way.”
Audrey Hendley
PRESIDENT, AMERICAN EXPRESS TRAVEL

• 84% of respondents plan to spend more or the same amount of money on travel in 2024 compared to last year
• 89% of respondents are planning on using ‘travel hacks’ such as traveling during off-peak times or using credit card points to save money on travel in 2024
• 77% of respondents care more about the right travel experience than about the cost of the trip

For the Love of the Game

It’s not just about rooting for the home team: fans are planning trips around athletic events, whether it involves a favorite sport.

• 75% of respondents who plan to travel to a sporting event in 2024 will spend at least 3 hours getting there
• 67% of Millennial and Gen-Z respondents are interested in traveling for sporting events in 2024
• 58% of respondents who are traveling for sports in 2024 will do so for soccer, basketball, or Formula 1 racing
• 7-in-10 respondents consider themselves either a huge or casual sports fan

Planning Big

Whether they’re designed to commemorate a special event or checking a dream destination off a wish-list, “major” trips are on the rise.

• 65% of respondents are more interested in taking a major trip in 2024 than in previous years
• 63% of respondents who plan to visit more than one country on a single trip in 2024 plan to do so in Europe
• 58% of Millennial and Gen-Z respondents want a travel agent or trusted advisor to help them book a major trip this year

Going Solo

Sometimes traveling alone is the way to go. For deep relaxation, developing a new interest, or meeting new people, solo trips can be hard to beat.

• 76% of Millennials and Gen-Z say they are planning on taking a solo trip in 2024
• 66% of respondents planning on traveling solo are planning a trip centered around self-love and treating themselves

On a Whim

With so much of life structured and scheduled these days, people are seeking flexibility in their travel plans and leaving room for spontaneity.

• 78% of respondents say that spontaneous trips appeal to them
• 68% of respondents agree that they like to leave unplanned time in their trip to experience local culture/activities

Survey Methodology

This poll was conducted between January 31 – February 8, 2024, among a sample of 2,005 US Adults, 1,007 Australia Adults, 1,002 Canada and UK Adults, 1,002 Japan Adults, 1,006 Mexico Adults and 1,005 India Adults who have at least a $50k+ income equivalent and typically travel at least once a year. The interviews were conducted online. Results from the full survey have a margin of error of plus or minus 2-4 percentage points. Some geographies may be weighted with fewer variables depending on local census data availability. Gen-Z and Millennials are defined as respondents as being born between 1981 - 2012.